If you use the following 3 Steps Correctly, you will 'Magically' implement a winning strategy to separate your business from the competition, and then eliminate them!
STEP 1 is not even Electronic. It's all about responding to and preparing to serve prospective customers.
Brochures are typically used as leave behinds on a sales call, counter pieces, hand outs at merchandise shows or for direct mailers. By using an effective brochure, people begin to learn about your Products or Services, and how your company might help satisfy THEIR needs or grow THEIR business.
A well done brochure typically does not sell (sometimes it does) but it can be the perfect way for your business to capture interest, gather Email addresses, and form a bold new strategy ... but it has to be done right!
People that come to your website act pretty much the same. They glance at your Home Page, scan through the text and Click on the first link that catches their eye, or at least vaguely resembles what they are looking for.
In fact, there are large parts of your website they don't see at all. Sadly, if what they first Clicked on doesn't meet their expectations, they simply go to another website.
There are several ways to prevent this, but it has to be done right!
Electronic newsletters are an easy, effective and affordable way to get new prospects and keep your existing customers coming back. Well done consistent eLetters help build strong and lasting customer relationships.
You can create and maintain interest by using attractive, informative and professional looking eLetter communications to stay in touch. It's far better and significantly more effective than regular Email or a snail mail newsletter.
I have created the ultimate way to have an effective, affordable eLetter program for your company, but it has to be done right!