eLetter Marketing -- An Amazing New Way To Sell Stuff

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95% of companies do Marketing the wrong way – or not at all! Now you may have a degree in marketing, or maybe you have been doing it for years and getting what you thought were ‘acceptable’ results. Let us show you how to take it to the next level. 

Done correctly, an Electronic Marketing program using Constant Contact and Gary Willey & Associates can quickly become the most valuable sales tool your company has. Our combined years of experience in sales and marketing strategy can be the key to your success. No matter how advanced your business plan is, services from Constant Contact and Gary Willey & Associates can be customized to fit YOUR specific business.

In an age of saturated inboxes and spam filters smart enough to block practically anything, how do we make your eLetter marketing irresistible? 

The secret is using the Marketing Equation, an innovation for designing a custom email marketing campaign to make sure your message isn’t relegated to the junk mail folder. 

In recent years, huge strides in technology have been in Email Marketing. Constant Contact and Gary Willey & Associates stay on the cutting edge to create a unique marketing strategy specifically designed for your company. If you want your customers eagerly anticipating YOUR next eLetter landing in THEIR inbox, let us show how we can turn your competitors into a frustrated quivering pulp. 

Read on to see just a few of the techniques we use. 

Customer intelligence must be applied to any marketing to nurture sales leads. A good database is worth its weight in gold, especially if utilized properly through insights, reports, and demographic data. These aren’t just pretty graphs! They truly help you create an effective campaign by identifying which of your readers are (or aren’t) engaged. We use this information to learn about your customers and prospects so we can market to them effectively. You will become ‘the one’ in your recipient's In Box.

Images are great and often tantalizing enough to engage your reader without any text at all. That being said, they can also cause your email to load at a snail’s pace and your reader to navigate away from your eLetters as a result. eLetters today need to open across all platforms, and Constant Contact makes sure your images are optimized for mobile devices, and even lets you run a test before your campaign goes out.

Your Customers and Prospects Inbox should be a marketplace, not a meeting place. Well done eLetters are quick, inexpensive tools that can be used to nurture sales leads and develop customer relationships through the power of direct, targeted communication. The innovation and evolution of mobile devices and platforms can sometimes make it hard to keep up. A Constant Contact program with Gary Willey and Associates keeps you up to date.

Constant Contact, Inc. is an online marketing company, headquartered in Waltham, Massachusetts, with additional offices in Loveland, Colorado; and New York, New York. The company was founded in 1995 and acquired by Endurance International in 2015.