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MCA FAQ's... Questions About Consulting |
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- Can you give me some references of companies you have worked with?
This is probably the question we get asked most. Please understand that all of our client information is confidential. Between myself and my associates, we have literally thousands of success stories. You can review a few of these
by Clicking Here.
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- Should I hire you to implement this into my business or should I do it myself?
To know for sure, you first need to determine your "marketing risk," which simply means how much is at stake when you run a marketing campaign. If you spend $250,000 to produce and run a television commercial, you'd better get it right or you're going to waste a lot of money. That would be a high marketing risk. On the other hand, if your company is small and you send out a coupon in the valpak every other month, of course you'd love for it to get stellar results, but the dollars involved are small enough that we consider that a small marketing risk. We typically work with larger clients that have a higher marketing risk on a one-on-one basis, and smaller clients with smaller marketing risks generally do it themselves. If your company has any marketing risk at all, if you are spending any money on marketing and advertising, whether that's a $1,000 a month or $1,000,000 a month, you are doing yourself a disservice to attempt to put this together yourself. The cost of doing it right is far lower than the 'savings' of doing it yourself.
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- How do I find a Consultant to work with?
Call me! If we have an associate that specializes in your industry, I'll let you know... but in the unlikley case that we don't, no problem! The Monopolize Your Marketplace system gives us the ability to input any kind of business information to produce a customized program for your business.
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- Should I choose based on your area of specialization?
First, either I or one of my associates probably do specialize in your field. If not, you should choose based on what you are comfortable with. The MYM system applies to all types of businesses, and I work in all types of industries.
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- How long does it take to for you to implement MYM in to my business?
Depending on the complexity of your situation, it could take anywhere from a few weeks to several months to get the initial project in place. Maintenance of your marketing program should be ongoing.
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- My business is unique... can this still work for me?
Absolutely. Each business is unique... but at the same time, all businesses also share some common threads which make the marketing process replicable from industry to industry. Since the MYM system is based on human nature that says people always want to make the best decision when they buy something, marketing's job is to faciliate the decision making process. In any business, our job is to discover what the important and relevant issues are (ie, hot buttons) and then use the Marketing Equation to communicate those issues to your prospects.
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- What qualifications do you have?
Good question! First, I was screened and evaluated to make sure I had the right skillset and mindset to be successful with MYM. After earning my MYM license in 2003, I began extensive ongoing training, consisting of weekly phone calls, written tests and quarterly training at the MYM headqurters in Dallas. Read my full resume by Clicking Here.
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